2012年8月9日 星期四

Nownews即時新聞: 看問題╱宏達電市占低迷 行銷資源不足生禍?

Nownews即時新聞
www.nownews.com
看問題╱宏達電市占低迷 行銷資源不足生禍?
Aug 8th 2012, 19:35

〔記者楊琇羽╱綜合報導〕在瞬息萬變的智慧型手機產業,不進,則退,而且反應還要非常快!《華爾街郵報》報導,2 年前,台灣宏達電(2498)因推出全球第一支搭載 Google Android 作業系統的智慧型手機而紅極一時,風光滿面。然自此之後,宏達電就難擋蘋果((US-AAPL))與三星(005930-KR)新機行銷攻勢,市占率節節敗退,令投資人擔憂宏達電會在智慧型手機舞台上失聲。

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